Why did Texas Ban Filters

by Editor

Two months after the attorney general filed a lawsuit against the parent business of the social networking networks, alleging that some of its activities violated Texans’ privacy, the features were put on hold. Users can now reactivate the filters.

 According to the Austin American-Statesman, this is identical to a case filed in Illinois last year, where filters were also outlawed.

 Why is a lawsuit being filed?

 According to a Texas CBS and NBC affiliate, Paxton is suing Meta, alleging that the corporation is violating Texas’ Capture or Use of Biometric Identifier Act by gathering people’s faces and biometrics without their consent.

Are all filters banned?

 The only things that are forbidden are AR filters. Filters that merely alter an image’s color are still permitted. Users will once again have access to these filters if they leave the states where they are prohibited, according to CBS.

How do AR filters work?

AR connects virtual and physical aspects. According to the Austin American-Statesman, these filters “create effects that are superimposed on a user’s face or other real-world objects.”

 Texas ban Instagram filters.

 As of May 11, texas banned Instagram filters, and they can no longer be used, according to Instagram’s parent company, Meta. According to Meta, Texas’ facial recognition laws are to blame.

 Starting publicly, Instagram users in Texas might discover that they cannot access filters for Stories or posts.

 Instagram users can apply filters as an overlay to photographs to improve or alter a photo’s original appearance. As of May 11, several of these filters can no longer be used, according to Instagram’s parent company, Meta. According to Meta, Texas’ facial recognition laws are to blame.


 Attorney General of Texas Ken Paxton brought legal action against Meta for allegedly abusing facial recognition technology. According to the lawsuit, businesses like Meta are prohibited from using and storing Texans’ biometric data without their knowledge or authorization.

 According to Paxton, filters violate the TexasUse of Biometric Identifier Act because they can automatically tag or associate a person with a picture after learning a user’s face, often without the user’s consent.

 Therefore, facial geometry-based filters, such as augmented reality filters, cannot be employed between states. Filters that alter an image’s color or backdrop or ignore the user’s face geometry are acceptable.

 In Illinois, augmented reality filters are likewise prohibited. The filters cannot be used inside the borders of Illinois due to a  law to the CUBI Act in Texas called the Illinois Biometric Information Privacy Act. At the end of April 2022, Facebook settled with more than 1.4 million Illinois users involved in the class action case.

 Instagram filter prohibition in Texas

The Communications department of Meta provided the following explanation for why the filters were disabled in texas and Illinois laws.

 “The technology we employ to power augmented reality effects like avatars and filters is not facial recognition technology or any other type of technology protected by the laws of Texas and Illinois. It is not used to identify individuals. However, we are taking this action to stop pointless and time-consuming litigation under the laws of these two jurisdictions based on an incorrect understanding of how our features operate. We are still dedicated to providing engaging augmented reality (AR) experiences that enable many creators to expand their companies without creating unnecessary friction or complication.

 The accusations are false, according to Meta, which last year stated it would discontinue its facial recognition technology, which can identify faces in pictures and videos.

 After the lawsuit, Meta refuted Paxton’s allegations, saying, “The technology we employ to enable augmented reality effects like avatars and filters is not faced recognition or any other type of technology covered by the laws of Texas and Illinois, and is not utilized to identify anyone.

 According to ABC News, “We are committed to delivering AR experiences that people love and that a varied roster of creators can utilize to expand their companies with no unnecessary friction or confusion Paxton lawsuit. 

The action was taken two months after Texas Attorney General Ken Paxton filed a lawsuit against the California-based business, alleging that several of its practices and services violated the privacy of Texans. The case results from ongoing disputes between the Texas government and social media companies.

 Paxton lawsuit

Around 20.5 million Texans utilized Facebook as of last year, according to Paxton’s lawsuit. In Paxton’s lawsuit, Meta is accused of breaking a Texas law that forbids the collection of some biometrics or physiological traits like fingerprints, eye prints, and in this case, facial features. According to the attorney general, Meta might face civil fines totaling hundreds of billions of dollars due to the lawsuit. The company is charged with misleading business tactics in the case as well.

 Officials from Meta claimed the company ceased using facial recognition software last year and intended to erase the data of more than 1 billion Facebook users. The choice was made following Meta’s record-breaking $5 billion fine from the Federal Trade Commission in 2019 for violating customer privacy rights.

 Paxton urged a state court to ensure that Meta keeps pertinent data for the lawsuit, which has not yet reached trial. Paxton said the firm used Facebook and Instagram filter data to power its facial tracking algorithms; Meta disputes this claim.

In the March primary, Paxton, who was running for the Republican nomination to keep his job as attorney general, filed his lawsuit in state court in Harrison County. Although Paxton has been charged with a crime since 2015 and is the subject of an FBI investigation into how he manages his office, he has consistently maintained his innocence. He will compete against Land Commissioner George P. Bush on May 24.

 Texas has targeted social media corporations in a variety of industries. One recent victory for Republican legislators came when a federal appeals court upheld a Republican-supported Texas law that forbids major social media sites from deleting users due to their political opinions, a response to what Republicans call anti-conservative bias.

 Many outlawed filters were facial slimming, contouring, or other cosmetic improvements like fake lashes and freckles. Following the ex-president Donald Trump’s Twitter ban for inciting violence during the riot at the U.S. Capitol on January 6, 2021, conservatives renewed their criticism of social media companies and targeted them in legislation. The filters have grown quite popular among regular app users and influencers.

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